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Differences that change a conversation
A binder does not build trust
Trust through data and trust through relationship
Anna presents more proof of competence. The partner opens up only over an ordinary dinner.
We have everything: numbers, dates and risks. Full transparency.
And when do we simply sit down with them?
What else do they need before they trust us?
No presentation tonight. Let’s invite them to dinner.
That is supposed to move the deal forward?
THAT EVENING
Do you know what we are really worried about?
THE NEXT DAY
We didn’t show them a single new number yesterday.
But we showed them who we are.